SEO – SEARCH ENGINE OPTIMIZATION
SEO is about getting more visitors to your site. There are a few choices you need to make and a lot of factors involved in making that happen, many of which are explained in more detail here. The search engines keep shifting the goal posts to give searchers the best possible results, which can make maintaining your ranking a constant challenge. For advice on page one strategies, or for help with the SEO content of your site, contact us here.
WEBSITE AUDITING
As part of your scheduled website maintenance we can help you find out what’s been working well, and what can be improved. Whether the traffic isn’t as high as you’d like, or your conversion rate is dying, an audit will tell you why. As the first point of contact for many of your customers and prospects, most business owners want to keep their site fresh and active, but don’t have the time to do it. If that sounds like you, maybe you can use us. For more info on the benefits of regular auditing, please click here.
SOCIAL MEDIA
There is some scepticism about the value of social media to small businesses. Don’t have time to run them. Can’t afford to pay someone to do it for me. Don’t understand how they work. Ok, fair enough. But consider this, at it’s simplest. You reluctantly established one platform, let’s say Twitter, and initially only had one follower. But soon afterwards that follower bought a product or service from you, was happy with the deal. They then told 10 of their friends, who then also started following you. Your prospect list just grew by a factor of ten. Satisfy any of them and encourage them to spread the word, and your prospect list can grow exponentially. And setting up social media and managing can be cheap as chips. Come on and have a look. It’s not just another marketing platform, it’s potentially your biggest lead generator.
EMAIL CAMPAIGNS
A very cost-effective vehicle to communicate with your client and prospect base, allowing you to solve two of the biggest problems for busy small business owners; maintaining relationships with existing and past clients, and building relationships with prospective customers. Considering how much easier it is to sell to existing clients than new ones, this alone should be enough reason to consider your own email campaign. But there’s so much more. To find out about all of the benefits e-newsletters can bring your business, check this out now!
SALES VIDEOS
Video sales letters, video ads, whatever you’ve heard them called, have taken the marketing world by storm. We’ve all known TV ads and advertorials for ages. Sales videos are the online equivalent. They can be as simple or complex as you want, they can be posted on your site, your socials, or included in email campaigns. And they work. The stats are hard to argue with, and with a little imagination you can make radical things happen for your business. It’ll cost you nothing but time to learn more here.