As part of your scheduled website maintenance we can help you find out what’s been working well, and what can be improved. Whether the traffic isn’t as high as you’d like, the copy isn’t converting visitors, the layout isn’t flowing, the images and/or videos are no longer resonating, or even if it’s just a bit stale and needs a freshen up. As your digital shop-front and first point of contact for many of your customers and prospects, most business owners want to keep it fresh and active, but don’t have the time to do it. If that sounds like you, it sounds like you need us. For more info on the benefits of regular auditing, please click here.
A very cost-effective vehicle to communicate with your client and prospect base, allowing you to solve two of the biggest problems for busy small business owners; maintaining relationships with existing and past clients, and building relationships with prospective customers. Considering how much easier it is to sell to existing clients than new ones, this alone should be enough reason to consider your own email campaign. But there’s so much more. To find out about all of the benefits e-newsletters can bring your business, check this out now!
SEO – Search Engine Optimization
SEO is about getting more visitors to your site. There are a few choices you need to make and a lot of factors involved in making that happen, many of which are explained in more detail here. The search engines keep shifting the goal posts to give searchers the best possible results, which can make maintaining your ranking a constant challenge. For advice on which way to kick, or for a hand with the content of your site, new or old, contact us here.
Video sales letters, video ads, whatever you’ve heard them called, are taking the marketing world by storm. We’ve all known TV ads and advertorials for ages, but with the crazy rise in popularity of YouTube and the ability of pretty much everyone to make videos, the marketing leap was made, and sales videos were born. They can be as simple or complex as you want, they can be posted on your site or included in email campaigns, and they work. The stats are hard to argue with, and with a little imagination you can make radical things happen for your business. It’ll cost you nothing but time to learn more here.
There is some scepticism about the value of social media to small businesses. Don’t have time to run them. Can’t afford to pay someone to do it for me. Don’t understand how they work. Ok, fair enough. But consider this, at it’s simplest. You reluctantly established one platform, let’s say Twitter, and initially only had one follower. But soon afterwards that follower bought one pizza/beer/mobile phone/massage/car/house from you, was happy with the deal and told 10 of their friends who then also started following you. Your prospect list just grew by a factor of ten. Satisfy any of them and encourage them to spread the word, and your prospect list can grow quite quickly. And setting up social media and managing can be cheap as chips. Come on and have a look, it’s just another marketing platform, and, in this mobile world, it’s so customer-friendly you’d be mad not to be involved.