Copywriting is about persuading people to buy. We use language to connect with the emotions that drive strangers, people who’ve never considered using your products or services before, to act. To buy. From you.
Marketing is about benefits. Unless we can demonstrate them in our marketing, we’re not selling. There are three fundamental rules to selling, and they all revolve around benefits. The secret is presenting the specific benefits that resonate with your customers or prospects. It’s the art of copywriting.
When I started this company I had to ask myself; why? Do I really have something original, something personal and special to offer small business owners? I thought about it deeply, because giving up the security of a (relatively) stable, well paid job to start a freelance copywriting business is no small thing.
The answer? I believe I do. I believe in the power of our copywriting. I enjoy finding the big ideas that make your business and your products shine. I believe we can increase the sales and bring new clients to every business who entrusts us with the responsibility.
But there’s no shortage of marketing experts and copywriting teams out there, apparently, so how do we compete? What possible reason would anybody have for choosing us over the established players?
Well, we’re a small team. When you want to talk to us you’ll have my personal phone number and email. We have no corporate baggage, no corporate policies to follow, we don’t use baffling marketing language no-one else understands. We have no KPI’s or monthly sales targets to meet. The survival and growth of our business is tied intimately to what we bring to yours. This is our motivation to help you succeed.
At Crashbang we do traditional and online copywriting. Our preferred clients are businesses determined to go to the next level and get the most out of their investment. We specialize in direct response, that is, marketing with a specific call to action, that makes people get out their cards and buy. Not tomorrow, not next week. Right now.
We use cutting edge marketing techniques learnt from some of the most successful direct marketing experts in the world. We develop professional marketing packages for businesses that want to improve relationships with existing clients, and attract even more new ones.
You won’t hear us talking about your brand, or how we’re going to promote it. We want your customers driving your brand. Our job is to persuade prospects of the benefits to their lives and lifestyles that trading with you will bring them. The satisfaction they get from your delivery of that solution is what will drive your brand.
We have extensive training and experience in delivering powerful, quality copy, designed to capture the attention of both readers and search engines. And it doesn’t need to cost you the earth either; even the smallest business can profit from our services, and we can tailor packages to suit any budget.
If you want to drive traffic to your site and expand your client base; if you want to become easier to find; if you want them to come to you first every time; if you want a fast, measurable response to your sales pitch, have a look at our menus, top and bottom of each page, for an overview of the things we can do to help you make it happen.